BMW Unveils Innovative In-Car Gaming Features at CES

BMW is showcasing its "Digital Premium" subscription service at CES, which offers in-car gaming experiences through the AirConsole gaming platform. The platform allows owners to access games through the car's infotainment screen and play them via Bluetooth using their mobile devices as controllers. BMW is adding more third-party games to the platform and has introduced split-screen gaming capabilities. The subscription includes access to the ConnectedDrive Store, which offers entertainment and apps. The subscription comes with a 90-day trial period, after which users must pay monthly or annually for it.

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